Welcome From Rita

Hello, please make yourself at home! I hope you find inspiration and answers here to finally stop smoking.

Rita Black is a leading smoking cessation specialist, author, and seminar leader who created the powerful stop-in-one-session hypnosis program called Smokefree123, as well as the Shift Weight Mastery Process. She lives and practices in Los Angeles CA.

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I Believe in YOU

The first thing I would like you to know about me is that I believe 100% that you can stop smoking and that it doesn’t have to be a horrible craving filled process.

I know that once you have your mind in the right place that it can be easy.

Let me explain why I KNOW you can be a non-smoker with such certainty--no matter how long you have smoked for and how much you currently smoke (or vape) per day.

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I Was Where You Are Now

Have you ever laid in bed at night with your chest heavy from smoking too many cigarettes and worried…“Am I ever going to be able to stop?”

Well, I did. For years. 

I Got Hooked

If you are like me, then you know that when you started smoking you thought you could stop at any time, right?

I started smoking to be cool in school (back when it was cool LOL) and I thought I could give it up-no big deal. 

My Smoking Habit Owned Me

But soon I needed to smoke with everything...with my coffee, in the car, for stress, for boredom. I got so nervous when I didn’t have enough cigarettes that I would go out late at night to buy cigarettes just to make sure I had enough for the next morning.

I Failed at Stopping Many Times

I tried to stop many times and either freaked out from the withdrawal or cravings and went back...or started eating everything that wasn’t nailed down and gained weight.

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But Hypnosis, Isn't That Mind Control?

A friend of mine suggested hypnosis because she had stopped using it. I thought it sounded whacky. Maybe you have thought this too...it does seem kind of weird, like mind control. But I was desperate enough and had tried everything else, so I was willing to try.

To my surprise I found my hypnosis to be enjoyable and relaxing and it didn’t feel like I was being controlled at all. And I was finally able to to the smoking habit in my past and let it go. 

I feel like the hypnosis process gave me a deeper sense of control and a belief in my ability to finally be free.

I left that session a non-smoker and never looked back. I began getting healthy and lost weight. I became more confident of myself and my life.

I was so grateful for my experience of becoming free, that I wanted to help others do the same.


Why You Becoming a Happy and Healthy Non-Smoker is my Passion

I wake up excited every morning because I get to help create more powerful non-smokers in the world.

I love being a part of people’s journey and transformation, because stopping smoking unlocks your mind to your unlimited potential.

Over 20 years I have helped over 10,000 smokers become non-smokers with my specialized hypnosis based stop smoking method. I honestly cannot get enough of helping people shift from that place of feeling controlled by their cigarettes and mad at themselves, to being a happy non-smoker. And being a non-smoker who's free to go and begin living their lives to their fullest and healthiest potential.

I have worked with every type of person in my practice, from teens to 80-year-olds, once-in-awhile-smokers (yes they hate it too) to 4 packs-a-day smokers, big shots like celebrities, health gurus and CEOs, to normal folks like you and me. Heck, I even did a pro-bono case for a homeless man who really wanted to stop (he offered me some loose change but I said it was on the house.)

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Life as a Non-Smoker

I feel so much healthier today in my 50’s as a non-smoker than I did in my 20’s as a smoker.

I am a heck of a lot more fit than I was, having lost 40 pounds, than when I stopped smoking. That’s right, I started eating better and exercising. So now I love to cook healthy meals and am currently teaching my two children how to cook and be healthy.

Unlike the old days when I was sitting and smoking most of the hours of the day, I love to be active. I hike and hit the gym many days of the week. I love to work out with my kids, or friends or my hubby (a former 2-pack a day smoker).

In the summer I love to go to the beach and body surf with my family. I love taking super deep breaths of air and diving under the waves. I would have never been able to do that in the old days.

Last summer I even learned to surf-that’s right, in my 50s! I would have never even dreamed of doing that when I was coughing and tired all of the time as a smoker.

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It's Time for You to Write Your Own Success Story

Becoming a non-smoker opened a door to a whole other way of seeing myself, believing in myself and living a life I was proud of living.

Imagine if all of us felt amazing, healthy, free and powerful-what an amazing world it would be! I want to live in THAT world. That is my goal, to help fill the world with happy, healthy non-smokers.

So now it's your turn...what is your non-smoking success story going to be? Are you ready to start? I believe in you and the non-smoker within you. Are you ready to become free?

Learn More About the Smokefree123 Process
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